Website Design and eCommerce Solutions
Orchid offers a range of website and eCommerce solutions aimed at small business. One of our strengths is a detailed knowledge and understanding of the small business sector.
Our straightforward approach to Website development offers you a value-for-money web presence. Please use the links on this page to learn more about how Orchid can help you set up and maintain a Web presence that will generate new business for you.
We will shortly be offering websites that use a Content Management System (CMS). This offers you the possibility of updating your own web pages very easily via a secure log-in and word processor screen. No detailed technical knowledge of Web design is required to do this. This facility is very useful when you have small but frequent changes to web page content.
When promoting your enterprise you need every advantage you can get. A Website is now seen by many as a standard marketing tool in 21st century.
Recent research shows that 57% of UK households have access to the Internet and there has been more than 10% growth in Internet households in the last 3 years (source: Google™). When researching products and services many of these households will use Search Engines like Google in preference to the traditional “phone book”.
Some of the main Benefits of implementing website for Business Marketing:
- Make more sales
- Save you hundreds of pounds in advertising costs – magazine/newspaper advertising is expensive, even for one weekly/monthly inclusion
- Enable you to market all your products and services to a much wider audience, 24/7. Do you have a large town on your door-step? If Yes, how do you reach this potential market? A Website can be one of the cornerstones of your marketing plan
- Save you money by enabling quick and easy communication with custome
- Act as a valuable source of detailed information about your products and services. For example, quickly display time-sensitive information like:
- Short-term special offers on products and services
- Seasonal opening times or other weather-dependent activities
What we offer
Website Design
Orchid will take your brief and create an eye-catching website which allows you to present your products and services to the world. Our design philosophy is to create websites that:
- Are built around the needs and objectives of your target audience
- Have a strong design that reflects your business brand and image
- Are optimised for search engines (so that potential customers can find you online)
- Download very quickly (Users are notoriously impatient when browsing the Web) We use Cascading Style Sheets (CSS) for web page layout and formatting, which helps produce pages of small file size that download fast
We can use graphics, images and copy supplied by you or we can offer the following additional services to create your site:
Additional Web Development Services
- Graphic design and photography
- Copy-writing
- Search Engine Optimization (SEO). To be a truly effective marketing tool your website needs to achieve a good search engine ranking. Some of the main SEO techniques involve the regular addition of new content to your site, gaining links from other sites and writing and structuring copy in a way that is “search engine friendly”. Some SEO work is carried out at the site design stage and when writing the content
Websites with a Content Management System (CMS)
We will shortly be able to offer Web solutions that use a Content Management System. This means that text and image content can easily be added and amended by the User via a secure login. Typically, such a system requires very little technical knowledge on the part of the user and the new content is added via a word processor-type screen.
Advantages of a CMS include fast content updates by the site owner. This is very convenient when small but frequent content changes are required. It also reduces reliance on external Web designers to make the necessary changes and can therefore reduce website maintenance costs.
If you are interested in a website that uses a Content Management System, please contact us for further information.
E-commerce
We can provide bespoke programming services to implement e-commerce solutions including databases to hold product catalogues and handle on-line payments. Please call us on 01536 443300 to discuss your needs and requirements.
